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Now that you're basically a hair toner expert, let's get to the real reason you're here. This conditioner pairs perfectly with the shampoo, maximizing strength and shine. Redway suggests leaving the conditioner in your hair for a few minutes in the shower to provide extra nourishment, much like a mask. Even though toners are typically applied as part of a lightening service (like getting highlights or balayage), you don't have to be a blonde to benefit from using one. The key to understanding what toners do and how they work is to understand the color wheel. On the color wheel, hues that lay across from one another are known as complementary shades.
Verb Purple Hair Mask
Use the product overnight to avoid tangling and frizzing while you sleep, and during the day to give your style moisture and hold. Odele’s leave-in conditioner packs in moisture that detangles and defines. Plus, it's made with amino acids which improve hair health over time, per the brand.
B Uniq Purple Hair Mask
"Glosses deposit color but do not lighten hair, whereas toners may contain ammonia, which can lighten hair." Brunettes looking to keep their rich chestnut hue will want to try a blue-toned shampoo to neutralize any orange tones. “It’s a one-step, no mixing, color conditioner that enhances your color while boosting shine. Offered in 13 shades, you’ll be sure to find a color that is best suited for you,” he says.

Best for Shine
If you opt for professional hair toning, expect the treatment to cost anywhere from $40 to $200. While hair toner is generally safe, pigments or dyes can potentially cause skin sensitization and contact dermatitis. Overuse of toners can cause hair to become dry or damaged, so speak with a hairstylist before choosing products or attempting an at-home tone.
COLOR WOW Dream Filter Pre Shampoo Mineral Remover
It comes in a low-waste container, and it is loaded with hair-strengthening emollients and proteins. This mask can be used multiple times a week, as it contains just a touch of toner to keep blonde and bleached hair looking chic. Demi-permanent gloss enters the first layer of the hair strand, so it will last a bit longer than just a glaze. Demi-permanent color will wash out after about 24 washes because, unlike permanent color, demi contains no ammonia and deposits color only onto the first layer of the hair. However, it turns out that skipping hair toner is a very common mistake people with color-treated hair make. Even though stylists consider toner to be an essential, final step of a hair coloring appointment, it remains a mystery for so many — even those with color-treated hair.

Not only will its brass-fighting violet pigments keep your hue crisp and vibrant, but it’s also a powerful treatment, helping to restore softness, elasticity, and hydration. It’s expensive—there’s no doubt about that—but if you’ve already spent serious money on your cut and color, it may be worth investing a little more to keep your locks in better condition longer. It’s super effective, so you only need to use it once per week in place of a regular conditioner, leaving it on for one to three minutes before rinsing.
What Is Hair Toner? Plus, the Best Hair Toning Products in 2023 - PureWow
What Is Hair Toner? Plus, the Best Hair Toning Products in 2023.
Posted: Wed, 01 Nov 2023 07:00:00 GMT [source]
If you are a fan of playing around and mixing things at home, then this is one of the best hair toners for you. These highly moisturizing purple toner drops help to neutralize yellow tones for that ashy or platinum blonde look, and they are meant to be mixed with creamy styling products. You simply mix in your palm, apply, and let it work throughout the day. The types of toners to use vary depending on what you are trying to achieve. One that works great on blondes may or may not work on brunettes, grays, or reds. For the blondies I recommend a purple shampoo, as purple cancels out yellow (think of the color wheel); brunettes would rather need a blue shampoo (again, remembering the color wheel, blue cancels orange).
Hair can get brassy when your color starts to fade, which happens for many different reasons, including sun exposure, minerals in water, shampoos that strip color and the stress of heat styling. "By neutralizing hair color, the brassiness will be removed — and if you love your current shade, toner can work with your hair to keep the colors you like most and make them even more vibrant," she says. How often you tone your hair depends on the type of hair toner you’re using and how often your hair tends to get brassy. Dedicated toning treatments tend to provide the most long-lasting results and may provide results for up to three weeks (or longer, depending on your lifestyle and hair routine). Toning shampoos and conditioners, meanwhile, provide subtler results and typically need to be used more frequently—between one and three times per week.
Plus, this toner also uses softening polymers to make bleached strands feel softer and less damaged. Color-depositing conditioner can be another great option for toning the hair, especially this boosting gloss and conditioning treatment from DpHue. It comes in a variety of shades and adds serious hydration to strands that might be damaged due to coloring. Toners are great multi-use products that have a variety of benefits. They, of course, refresh and enhance tone, but they also add dimension to hair color and eliminate discoloration.
No need to worry, though—I've asked the experts to give us the full rundown on the best hair toners and which one you should use. If you’re wondering what products can be used to tone your hair at home, Palladino recommends IGK’s Mixed Feelings Leave-In Blonde Toning Drops. The purple pigment drops mix in with any of your favorite hair care products like shampoos, conditioners, oils, creams, or stylers to create a toner.
“Toner either neutralizes or cancels out unwanted tones in your hair color—or it enhances tones you want to bring out more,” explains Rojas. Smith agrees, adding that toner is kind of like an Instagram filter in that it's added on top of your your existing color to enhance it. "For example, let's say you have gold hair, but want it to be strawberry blonde, a toner can help you achieve that," he says. Be warned; this toner is only made for hair already nearing platinum.
The process is messy, and you need to wear gloves when applying it. You may notice that there are both purple and blue tinted formulas that can help tone hair. Purple formulas help cancel unwanted yellow or brassy tones, as purple and yellow are opposite on the color wheel and neutralize each other. Blue formulas are best for orange undertones and brassiness, and perform that same function. So choosing the right one for you depends on whether you have unwanted yellow or orange brassy tones in your hair color. Deeply nourishing, this John Frieda conditioner refreshes your ombré color with violet pigments, known to brighten hair, reduce brassiness and absorb UV damage, preventing further discoloration.