The 13 Best Toners for Platinum Blonde Hair 2023

Table Of Content

• Wella Hair Color Permanent Liquid Hair Toner in Light Ash Blonde
• Color Wow Purple Toning + Styling Foam
• Hair Toner 101: Everything You Should Know About Toning Your Hair
• Red hues
• What are some products that can be used to tone your hair at home?
• Kristin Ess The One Shampoo
• Best Toning Shampoo for Blonde Hair
• Oribe Bright Blonde Shampoo

Purple and blue shampoo can be used once a week, in place of your normal daily shampoo. "If you want to make blonde hair cool again, you need to use a toner with violet pigments in it," explains Smith. You can typically use violet or purple shampoo about once a week to keep brassiness at bay, but we'd recommend checking with your colorist for a more personalized plan. At-home toners, on the other hand, are designed for use (you guessed it) at home.

Wella Hair Color Permanent Liquid Hair Toner in Light Ash Blonde

Not only is their at-home hair color a favorite but so is their toning treatment. This weekly toner pairs perfectly with the brand’s boxed dye, though can also be used by anyone who wants to revive a cooler blond hue. Purple tones tamp down unwanted brassiness, while a blend of three oils makes this affordable option extremely rich and hydrating.

Color Wow Purple Toning + Styling Foam

Still, another added benefit they tend to have is protecting and maintaining the color, making them color-safe. Purple shampoos cleanse the hair (to an extent) but also cancel out unwanted yellow tones and brassiness by depositing purple pigment, according to our experts. Some hair toners, like the IGK blonde drops, are meant to be mixed into something else. As stated above, if you’re a blonde look for purple toners to neutralize brassy tones and enhance shine.

Hair Toner 101: Everything You Should Know About Toning Your Hair

Prepare to trick your friends into thinking you went to the salon. If your hair tends to pull orange or yellow hues, it will most likely require multiple sessions to go to a platinum blonde or white hair shade, and this would solely depend on the health of your locks. Using a toner to finish off the round of your going blonde journey will protect the hair strands and give them a healthier look.

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Think of it as a spot treatment for when your hair is looking dull or brassy. According to O’Connor, blue shampoo is a color-depositing or toning shampoo that can help counteract unwanted orange and brassy tones in your hair. However, according to our experts, like other color-depositing shampoos, blue shampoo won’t cleanse the hair as well as your standard option.

After your hair is lightened, toners are used as the final step to adjust or blend the shade to your desired hue. Your stylist will do this by mixing a customized concoction and applying it to your hair. This step usually happens in the shampoo bowl, which is why you might not have known it was happening. A toner is usually applied after a single or double process, says Cunningham. However, she adds that it can also be used in-between color services to maintain and refresh your hair. For dramatic results without any fuss, this kit will allow you to gently change the tone of your blonde by just mixing some toner drops into your favorite conditioner.

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Kristin Ess The One Shampoo

How frequently you should get your hair toned in between washes depends on your hair color. “Redheads tend to fade the quickest, and they generally have to touch their color up more often,” Courtney Lee, a colorist at Kinloch Salon in New York, explains. That said, at-home toners aren’t right for everyone—and it’s important to pick a solid formula. Cohen explains that many drugstore toning formulas can be overly drying when used the wrong way.

Best Toning Shampoo for Blonde Hair

We may earn commission from links on this page, but we only recommend products we love. Over the past decade, voluminous curls have largely taken a backseat to light, beachy waves. But this spring curly locks are regaining popularity, and Redway has some totally attainable ways to achieve them — no heat styling required! With country music and rodeo style everywhere right now, you can hop on the trend with this “cowgirl“ look. We also have industry leaders who regularly are scheduled to come to the Mark Taylor salon and give inspiration on trends and the latest looks in haircut and color.

If your hair needs extra attention, opt for hair toners that come in the form of a treatment mask. They are usually supposed to sit in the hair for 30 minutes-2 hours, and they tone the hair while also conditioning it and seriously nourishing it. Let the toner do its thing; it’s easy to keep watching it, but just let it work – it will usually take between 20 – 25 minutes to process.

Generally, the color will gradually fade with each wash, so regular use is often necessary to maintain the desired tone, says Benson. While this shampoo can cleanse your hair to a degree, you wouldn’t want to replace it with your standard option because the more you use it, the darker and more pigmented it can make your color, says O’Connor. So instead, use it once every few shampoos (four to six washes) to maintain color and upkeep your hair between salon visits, she says. These are excellent choices if you prefer to tone your hair on a regular basis with something gentler, or if you like to play chemist at home. Regular semi-permanent purple hair dye can also be used as a mixing medium, and mixed into hair conditioner. This brings us to our last point, to prolong the results of your toner (and hair color in general), use a color-safe shampoo, and limit the amount of UV and heat exposure your hair gets.

If you're looking to get your hair toned by a professional, you can expect to pay anywhere from $40 to $200 dollars. Prices vary by location and salon, so if you have questions about how much a hair toning service will set you back, ask your stylist. Toner can be reapplied at the salon in between full coloring sessions if desired. Redway says heatless curlers are the trick to achieving cowgirl curls (more on those below), but the best place to start is with a hydrating leave-in product to help to keep those curls in tact.

We love that this gloss comes in 15 shades because it allows for an ultra-custom approach to color. There are options for blondes, brunettes, and redheads—plus one clear gloss that’ll add shine without any added pigment. The term hair toner refers to any product designed to help neutralize unwanted undertones in color-treated hair. These products can come in many forms, such as toning shampoos, conditioners, treatments, and tinted hair glosses. Ess describes toners as a “topcoat for your hair.” It usually comes in a gel or gloss-like formula and works to emphasize or deemphasize certain tones in your hair and add shine.